Digital Advertising & Account Strategy

Client Success • Consultative Selling • Portfolio Management
Advertising • Measurement & Analytics • Growth Strategy
People Leadership • Cross-Functional Management

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Performance Marketing Manager

Omnicom Media Group | OMD USA • Chicago, Illinois, United States (Hybrid)
October 2024 - Present

  • Manage $50M+ in quarterly Google Ads and Microsoft Advertising investment across Clorox brands, owning strategy, optimization, measurement, and reporting while identifying and recommending client growth opportunities.

  • Lead and develop 3 direct reports and oversee Analytics and Ad Ops partners, providing structured coaching and hands-on mentorship that supported a trainee’s advancement to Associate and an Associate’s promotion to Senior Associate.

  • Led account restructures, conversion audits, and value-based bidding adoption, improving ROAS by 142% for Brita and 216% for Kingsford while reducing spend by 13% and 4%, respectively.

  • Drive adoption of Google solutions and betas—including AI Max, Performance Max, Demand Gen, Amazon Attribution, and incrementality solutions — using consultative selling to translate product capabilities into client growth opportunities.

  • Turn performance and business data into compelling client narratives and strategic recommendations, partnering with SEO, Analytics, Ad Ops, Programmatic, Google, and Microsoft teams to execute and measure growth initiatives.

Performance Marketing Manager

Tambourine • Fort Lauderdale, Florida, USA (On-site)
July 2024 - October 2024

  • Managed and prioritized a ~$5M monthly media portfolio across ~55 U.S. SMB hospitality advertisers, including Hilton- and Hyatt-associated businesses, owning campaign strategy, pacing, optimization, reporting, and A/B testing.

  • Served as a direct client-facing strategic partner, uncovering business needs, presenting performance insights, and recommending full-funnel solutions across Google Ads, Microsoft Advertising, Meta Ads, TikTok Ads, Expedia Ads, and SEO to drive bookings, customer acquisition, and growth.

  • Led cross-functional collaboration across Project Management, Account Management, Tracking, and web teams, coordinating campaign launches, measurement, website and SEO optimization, and execution to ensure strategies were delivered accurately and on time.

  • Deepened customer understanding through on-site visits to hotel properties across South Florida, gaining firsthand insight into each property's positioning, guest experience, and business priorities and translating those insights into tailored advertising strategies.

Performance Marketing Manager

EST Digital GmbH • Hamburg, Germany (Remote)
March 2023 - September 2024

  • Led and mentored a team of ~10 marketing professionals across paid search, SEO, social, email, and content marketing, fostering a collaborative, high-performance environment.

  • Increased qualified leads by 234% and ROI by 400% across Google Ads, Microsoft Advertising, and Meta Ads while managing €700K in monthly media investment across channels.

  • Presented performance strategy and growth recommendations across DACH markets to cross-functional stakeholders and C-suite executives.

  • Presented data-driven reports to stakeholders, fostering informed decision-making and driving continuous campaign improvement.

Growth Marketing Manager

Rough Guides & Insight Guides • London, England (Remote)
October 2022 - February 2023

  • Increased online sales by 50% through paid search strategies using Google & Bing Ads for travel guidebooks.

  • Analyzed campaign data to identify audience trends and optimize targeting strategies for improved user acquisition, and campaign performance.

  • Partnered with paid social, content, and design teams to align messaging, creative, audiences, and campaign execution

Paid Media Manager

CITRUS UA • Odessa, Ukraine (Remote)
August 2022 - September 2022

  • Achieved a 35% increase in ROAS and a 30% increase in transactions within 2 months using a comprehensive paid search & paid social strategy.

  • Managed budgets exceeding $80,000 per month, ensuring cost-effectiveness and alignment with overall marketing objectives.

  • Demonstrated strong organizational skills, managing multiple campaigns while meeting tight deadlines.

Paid Media Specialist & Account Strategist

Dentsu Inc | iProspect • Europe (Hybrid)
January 2022 - September 2022

  • Managed Google Ads, Microsoft Advertising, and Meta activation for global brands including Samsung and Nestlé.

  • Managed Search, DSA, Discovery, Performance Max, Smart Shopping, Display, and Video campaigns, including campaign optimization and experimentation.

  • Effectively communicated campaign insights and recommendations to stakeholders across departments and geographies.

Paid Media Specialist & Account Strategist

UAWC Agency • Oslo, Oslo, Norway (Remote)
December 2020 - January 2022

  • Managed a portfolio of 7 international advertising accounts across the U.S. and Europe, overseeing campaign activation, optimization, reporting, portfolio prioritization, and client relationships.

  • Owned campaign launches, pacing, optimization, reporting, and direct client communication.

Certifications